INTRODUCTION PURPOSE OF STUDY STATEMENT OF PROBLEM SIGNIFICANCE LIMITATION METHODOLOGY PENDING PUBLICATION

STATEMENT OF PROBLEM The study addressed this problem of enrollment and retention by marketing the unique characteristics of HBCU and TCU through a series of courses on diversity as expressed through music. This study’s survey of currently enrolled students, in higher education institutions outside the mainland of the United States, revealed the potential of expanding the marketing of music, as diversity, through the use of  asynchronous certificate-based online courses. This model of marketing presented where every higher education institution could participate in an expanding global network of education by combining their student base. The main benefit  of combining the student base of higher education institutions through the marketing model of Institution-to-Institution Mutual-Exchange is the fulfillment of the institution’s internal and external stated goals of diversity, belonging, equity, and inclusion (DBEI).