INTRODUCTION

 

 

PURPOSE OF STUDY

 

 

STATEMENT OF PROBLEM

 

 

SIGNIFICANCE

 

 

LIMITATION

 

 

METHODOLOGY

 

 

PENDING PUBLICATION

 

 

 

 

 

 

STATEMENT OF PROBLEM

 

 

 

The study addressed this problem of enrollment and retention by marketing the unique characteristics of HBCU and TCU through a series of courses on diversity as expressed through music. This studyís survey of currently enrolled students, in higher education institutions outside the mainland of the United States, revealed the potential of expanding the marketing of music, as diversity, through the use of  asynchronous certificate-based online courses. This model of marketing presented where every higher education institution could participate in an expanding global network of education by combining their student base. The main benefit  of combining the student base of higher education institutions through the marketing model of Institution-to-Institution Mutual-Exchange is the fulfillment of the institutionís internal and external stated goals of diversity, belonging, equity, and inclusion (DBEI).